SEO without plugin theater

The fundamentals didn’t get harder

Search still cares about crawlability, clear titles, honest descriptions, share images that aren’t 80KB of confusion, and not serving soft-404s to robots.

What got harder is the tooling marketplace around those basics.

Built-in beats bolted-on

Forma generates /robots.txt and /sitemap.xml (including images when you want). Per-page SEO fields cover title, description, OG, canonical, robots, schema. Sitewide defaults fill the gaps. A health score nags you about missing favicons and empty descriptions.

Redirects live in the CMS, not in a forgotten .htaccess paste from 2019.

What still matters

One clear H1

Descriptions humans would click

Images with real dimensions for social

Don’t noindex yourself by accident

Fix hosting so /uploads actually serves files (yes, we’re looking at you, leftover rewrite rules)

Agents help here too

The same Agent API that edits pages can bulk-fix SEO fields after a content pass. Just don’t let an agent invent keyword salad — your brand voice is the ranking signal you control.