Writing is not layout
When the tool makes you think about column widths mid-sentence, the tool has lost the plot. Longform wants a linear flow: ideas, then structure, then polish.
Markdown is still the least bad compromise — readable in raw form, friendly to git-style diffs, trivial for an agent to edit without destroying a block tree.
Why CMSs forget this
Block editors sell demos. They photograph well. They also produce content that’s hard to move, hard to diff, and weirdly fragile when you paste from Notion at 11pm.
Forma’s bias
Posts are Markdown-first. Pages can be full HTML when you’re designing a marketing surface. Snippets cover the chrome (site-header, site-footer) so you’re not copy-pasting nav markup like it’s 2007.
A sane workflow
- Draft in Markdown
- Ship with a featured image and SEO fields filled
- Let the archive + RSS do discovery work
- Keep the homepage fancy; keep the blog honest
If your blogging tool needs a training course, it’s not a blogging tool — it’s a career.